What trend will capture the promotional products market in 2018? In 2017, consumers were taken over by the success of the fidget spinner. Stay ahead of the promotional products game by checking out these new trends emerging in the first quarter of 2018.
One theme so far is functional apparel, marrying style with purpose.
Whether you have faux suede totes that look expensive or Moleskin look journals, 2018 is all about looking expensive and valuable. The look can matter as much as function when it comes to the staying power of your brand.
Spring is just around the corner, and with a new season comes a fresh new energy to bring to your marketing approach. Every business starts out with the best of intentions and lofty resolutions at the beginning of the year. But by March, many of those aspirations have begun to fade.
Spring has become synonymous with spring cleaning and a fresh start. It has become the go-to season for millions to deep clean homes, get rid of unnecessary clutter, and look at things from a different perspective.
Let the new season inspire you!
This is a great time to get rid of all the products and services that haven’t been as profitable as you’d like, and to put your brand on something new. Your messaging should match the season with vibrant colors and a theme of renewal and revitalization. Focus on a new look for your website, a new feature, perhaps a new product offering to go along with the spirit of renewal.
There are some great holidays in the Spring that are perfect for marketing opportunities. Create a marketing effort related to the annual celebration of Earth Day. Go local and sponsor a road cleanup project or a tree planting event, and invite the community to join in. The week of Mothers Day: send flowers or a card to your clients who are mothers.
Check out some of these product ideas below for your next seasonal special event or marketing campaign!
In September of 2016, employees of Executive One Solutions walked the entire show at the International Manufacturing Technology Show (IMTS) at McCormick Place in Chicago, IL. This event hosted over 2,000 exhibitors. Executive One Solutions, a branding solutions company, once again honored companies for their creative booth designs. All companies were mailed their award along with an incentive to work with us in the future.
The following companies won UNIQUE BOOTH DESIGN
The following company won BEST EXHIBIT
The following company won BEST IN SHOW
Congratulations to all the winners. We wish you a great show in 2018!
DON’T FOR GET THE GIFT! Giving your guests something memorable to take home with them ensures that the association of your company & a successful event sticks with them. Make it something festive & a bit whimsical, but also something they will use in the future.
Welcome to 2018! A new year is the perfect time for new ideas. Did you know that of all promotional industry products sold, 8% are technology related? The mobile accessory category is adding new products & improving in quality daily, so why not excite your customers with a fresh modern idea?
Check out some stimulating new ways to display your brand in a way that shows you are looking forward to the future!
Visit Executive One Solutions website to check out these products & so many more! Start your New Year with your logo on an original & impressive product & who knows where it will take you! We will be here for you to help you create your next promotional solution.
A plan of action is necessary to be productive throughout the day and to bring in new business. Hopefully you have put a plan in action before now. If you haven’t, then use these helpful tips to keep you motivated through the year.
Step 1: Start Early
Identify your goals early is always the best plan in order to jump right into your plan. In developing your plan, make sure to ask yourself WHY you have set certain objectives-this will help to motivate you going forward.
Step 3: Break It Down
Set reasonable, achievable goals. Keep the big picture in site, but also focus on the day to day steps that will get you there. If your big picture is to bring in more business, create a plan with the help of a marketing advisor . This along with a promotional marketing plan is important in achieving this goal.
Step 3: Be As Detailed As Possible
Don’t be afraid to lay out hour by hour what needs to be done, especially if you are prone to distraction. A clear, detail based schedule is your friend in 2018.
Step 4: Put It In Writing
We are visual creatures. Once your plan is clear to you, write it down! Print it out. Keep a copy on your desk & another on your tablet or phone. Keep your daily & weekly goals on your mirror or near your coffee maker so you will be reminded of them first thing ever morning. Don’t let a week go by without you reviewing the plan for the year, so make sure you are still on track for the big picture goals.
Step 5: You Are Your Best Resource
Stay healthy. Don’t merely focus on your actions, focus on your body. Get plenty of sleep, exercise, & eat right. Start the day with a healthy breakfast & your goals in front of you. Hitting the gym first thing each morning will give you a motivating energy boost to start the day of right.
Step 6: Be Firm But Flexible
Do not stress yourself out if you do not follow your plan exactly. Always adjust your plan as needed throughout the year. It is ok if some of your plans change, as long as they stay true to your overall vision, & true to you. Making adjustments when necessary will help you maintain focus on your larger goals as the year progresses.
Journal Books are a wonderful way to keep yourself in check. Take notes, create your to do list and the best part is crossing the task off when completed. Your clients I’m sure would be happy to receive one from you also.
Organize your life so you’re using your brain’s energy for critical thinking, not trying to find your keys (or shoes or wallet) in the morning as you rush to the office. Put the mundane on auto-pilot so you can concentrate on what will demand more mental prowess.
Using your non-dominant hand expands the neurological circuits connected to that hand, which can improve mental performance. If you’re right-handed, brush your teeth or jot down quick notes with your left. If you’re left-handed, stir a pot or wipe down the kitchen counter with your right. You can also try using chopsticks with both hands.
Choose Food Wisely
Eat more antioxidant-rich berries, dark leafy greens, nuts (full of vitamins and minerals) and fish; salmon, sardines, anchovies and lake trout in particular contain omega-3 fatty acids, which have been shown to decrease cognitive weakening.
Work Out Regularly
Cardiovascular exercise pumps oxygen-rich blood to the brain, which gives it a boost of nutrients such as glucose. Working out also strengthens blood vessels and helps to avoid illnesses such as stroke, which affects cognition.
Studies have shown that learning new things keeps thinking sharp and may ward off senility. Head to the library to find books on new subjects, check out the latest art exhibit at a museum or even pick up a musical instrument. Also consider investing in materials from a company such as The Great Courses, which offers college-level workbooks and lectures on different academic subjects from top professors.
With the summer months around the corner, it’s time to prepare to celebrate! Why not get ahead of the game in the workplace? Promote your company with products to get everyone ready for fun in the sun! Whether you are looking for a simple giveaway or you are thinking about hosting a summer themed company gathering, summer time products are great way to get your company name into the hands of many!
Here are a few helpful ideas to get you thinking about your company’s next promotional solution. All of these products make useful individual promotions or put them all together to make a summer fun gift bag!
Click on the pictures below for more information about the product.
Stowaway Tote N Towel
This 2-1 product acts as a draw string tote and folds out into a towel. Watch this video for more details and to see where your logo can be imprinted.
Beach Buddy Mat
Head for the sand toting a promotional tool that’s built to please with the Beach Buddy Mat. This handy beach time promo is made using polypropylene material and comes complete with an inflatable pillow. It’s water and sand resistant, features a large front pocket and easily folds up into a large top bag with a web shoulder strap that measures 33 1/2″ (folded size is 23″ x 17″). Add your custom imprint and create something that’s ideal for corporate beach days and more!
The Sun Ray Sunglasses – Matte
Give your apparel store’s summer season line a boost in sales by offering the Sun Ray Sunglasses – Matte as a gift item with any purchase! This stylish eyewear offers UV 400 protective lenses. The shades are available in multiple eye-catching colors sure to make a fashion statement and go great with your logo imprint. Take advantage of these trendy accessories to expand your client base right away!
2 oz. Duo Bottle Sunscreen and Lip Balm
For a 2-in-1 product that will keep you safe in the sun, look no further than this 2 oz. duo bottle with SPF 30 sunscreen and SPF 15 lip balm! This useful product comes in a 3 5/8″H x 1 1/4″W container. Customize with an imprint of your company name and logo for a handy giveaway during trade shows and conventions.
Aloe After Sun Gel
Soothe your skin after a long sunny day with the Bloc-Aid aloe after sun gel. American made, this unscented sun gel is made from the aloe leaf. Whether it’s a day at the beach or at the park, this handy sunscreen protectant comes in a convenient 1.9 oz refillable squeeze bottle with easy to use flip cap. To add the ease of portability, attach a clip.
Pigment Dyed Baseball Cap
100% pigment-dyed water washed cotton twill baseball cap with 6 panels, unstructured, embroidered eyelets, antique brass snap with tuck in closure, and contrasting pigment-dyed button and visor on two-tone cap. The perfect summer cap – great for the beach or the boardwalk! Keep the sun out of your eyes with this comfortable cotton twill cap.
28 oz Translucent Water Bottle with Sports Cap
Here’s an item that will help quench your need for a great promotional product! The poly clean sports bottle measures 3″ x 9 3/4″, is BPA-free & has a push pull lid. This item is hand wash only. Ideal product for staying hydrated while partaking in activities such as hiking, biking, working out, playing sports or a for a fun day at the beach. Just customize with an imprint & hand out at your next convention or trade show!
Looking for other products for your next promotional solution? Visit www.executiveonesolutions.com and go through our product search to find the perfect product for your next campaign.
Fitness is on the mind of many people. How can your company promote health and wellness to your employees and clients? Fitness products are a great place to start. With the increasing popularity of corporate wellness programs and over 34,000 health clubs in America, branded items that cater to active lifestyles are sure to get the blood pumping for your employees and clients!
We can offer you a head start with a few ideas to help your company promote fitness and wellness!
Stay up to date with the latest fitness craze! This tracker is designed to be worn all day and lets you monitor and log your everyday routines, from eating and sleeping habits to calories burned. Review your running stats and incoming calls without ever breaking stride. This tracker also comes equipped with Anti-Lost functionality so that you do not lose your phone or watch, as well as acting like a snap remote, so that with the press of a button on the side of the watch, it will snap a picture on your phone. There are 3 available places for imprinting your logo.
Hear the sweet sounds of new business with the help of this mobile tech earbud kit in travel ID wallet. Packaged into a matching color zipper carabiner ID wallet, it includes white headphone earphones that cannot be imprinted. Available in your choice of bold color. Customize this wallet with your company logo.
Quality construction combined with superior styling make the Mica Knit Jacket a favorite for outdoor lifestyles. Dual zippered exterior pockets, reflective piping, and tagless design offer streamlined comfort on the golf course or hiking trail. Available in three attractive colors.
You will love to sip from this cleverly designed 24 oz. water bottle which has an integrated straw so you can easily quench your thirst on-the-go. The product measures 3″ x 9 1/2″ x 3 3/8″ and is available in a variety of color options. Make this bottle complete by imprinting a personal message or your company logo.
Continue your search for more wellness products on our website. We will be happy to assist you with your next promotional campaign!
I have recently been communicating via our local train. As I was observing commuters traveling into Chicago, I was amazed at how many different products people were carrying with them. Some of these products were branded with company logos while others were not. The items I spotted were caps, beanies, brief cases, back packs, shopping totes, earbuds, lunch bags, tumblers, umbrellas, dress shirts, polo shirts, jackets, coffee mugs, water bottles, hoodies, head phones, sling bags, pad folios and even dogs with branded collars and leashes!
When a company logo is on a product your employees and clients, and even your pets, become walking billboards for your company or organization! They peak interest and strike up conversations. While one a plane, haven’t you ever looked with one eye towards the person with the laptop that had a mouse or laptop cover that was branded and wondered where that person worked? Just think about all the people who travel by plane and how many times discussions regarding work come up with the person next to you and then you can’t get them to be quiet!
In short, branded items are a marketing solution that can travel the globe!
Browse through some ideas below to make your company travel!
Ear Buds and Headphones
Back Packs and Tote Bags
Umbrellas and Tumblers
Jackets and Accessories
I hope you have been inspired by some of these products! Don’t under estimate the power of promotional products! Visit Executive One Solutions website and search through our many options. We will be happy to help you create your next promotional solution.