“The biggest communication problem is we do not listen to understand. We listen to reply”~ Steven Covey, Author, American Businessman, Educator & Keynote Speaker
You have heard the phrase, ‘eyes wide-open’, making sure you’re open to seeing every side of every opportunity with ALL the possibilities.
But what about listening with our…‘ears wide open?’ We’ve all been in meetings or dealt with clients that cut you off mid- conversation; when this happens you soon realize the person hasn’t heard a word you’ve said; the appearance is, their opinion is the only one that matters. Is this you?
In your next meeting or conversation with a colleague, co-worker, friend or client; listen with intention, ‘ears wide open’, listen to understand the point they’re trying to make; digest the information, count to four before you respond and repeat for clarity if needed.
Being a great listener is one of the best human qualities one can possess; it engages the conversation at a deeper level, it takes practice, do it. You will be able to find the right solution for the customer by listening to their needs and finding the right solution.
IT’S THE GIVING SEASON…but what about all year long?
Your business can always benefit from gift giving all year long. Promotional gifts generate good will at the same time that they provide advertising. Clients and customers remember your company every time they drink coffee from their travel mug or use the branded pen you gave them.
Giving gifts to employees is good business too, because this is an extra way of telling them that you value the hard work they have put in. Little morale boosters can make a difference in the overall workplace attitude, and the occasional gift lets your team know you couldn’t do it without them. Giving something useful like an umbrella or a lunch box means your employees bring your gift with them to work everyday, and remember your goodwill in giving it to them.
Take into consideration the personality of the receiver when it comes to giving client gifts. Do they like to take notes by hand? If so, would they appreciate a nice journal more than a padfolio? Would a set of wine glasses be appreciated or are they a chocolate fan?
September is here, kids are back to school, summer vacations are complete, and companies are no longer operating on a holiday schedule. It can be difficult to accept the change when those first leaves begin to hit the ground, so here are some tips to help you transition into a happier, healthier fall season, plus some on trend products that you can offer your clients to help them stay on track for the new season.
Don’t Be Late.
If you have children, fall means back to school and school drop off mornings. Even if you don’t have children, fall means adjusting your commute to school bus schedules.
Days are getting shorter, & it is important in the last few weeks of summer to think ahead regarding your new fall schedule. Get to bed earlier, finish up your fall shopping lists, and plan your commute and car pool schedule.
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With shorter days and the end of beach season comes less sunshine which means less Vitamin D, essential for healthy bones. Stock up on supplements, and increase your intake of Vitamin D rich foods such as tuna, mackerel, and salmon. and get outside when you can! A lunchtime stroll is the perfect way to squeeze in some autumn sunshine, even as it starts getting dark before you leave the office.
The relaxed vibe of summer usually leaves some extra clutter lying around. While you start thinking about raking leaves at home, don’t neglect your desk-the change of a season is a great time for some office reorganization.
Shorter days can make it tempting to stay inside. Fight the temptation by joining a gym, or signing up for a yoga class. Make getting up early for a run part of your new fall schedule. Buy yourself some stylish cool weather active wear to make continuing to exercise into the fall months still appealing.
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It may feel like summer outside, but Back to School season is already upon us. The approaching fall season is a perfect time to think school themed giveaways that your clients will actually use, bringing your brand with them into their daily lives.
What are some of the trends for Back to School 2018? Think practical, think new, think eye catching! Check out some of these products we offer below for some ideas on how to promote your brand throughout the Back to School season.
Begin with a solid, well thought out plan. Start thinking about your vacation at least 3 months in advance and use the head start to avoid conflicts with deadlines or special projects.
Step Two: Communicate and Coordinate.
Make sure your boss and coworkers are aware of the timing of your planned vacation. Keeping your team in the loop allows for low stress and effective vacation coverage.
Step Three: Unplug.
If you followed the first two steps, you will be able to truly leave your devices behind and enjoy your time away. Set up a out of the office reply on your email and make sure there is a clearly understood plan back at the office so you can truly be away with no worries.
Never underestimate the importance of a vacation checklist. Keep your chill time truly relaxing by doing some research in the planning stage, so you have all the info on where to go & what to bring.
Step Five: Don’t Forget to Plan for your Return.
Extend your vacation plan to your return. Don’t undo all that rest and relaxation by over scheduling yourself your first day back in the office. Do your self a favor & create a workplace schedule for your first day back that allows your to hold onto the vacation mindset.
And don’t forget the travel accessories! Remember that your clients are likely planning some summer travel as well, so consider these travel related giveaways that they are sure to take along!
Here we are at the start of summer, and it is not summer vacation in the marketing industry! Summer events offer a great opportunity for promotional products that fit the criteria of being both useful and memorable.
Give a client the beach cooler that they use all summer long, & you can be sure that your logo will be first and foremost in their mind.
Summer is also a popular time for travel, which is another golden opportunity for promotional products that people keep with them. Think travel accessories for marketing giveaways that stay with your client on their summer vacations.
What trend will capture the promotional products market in 2018? In 2017, consumers were taken over by the success of the fidget spinner. Stay ahead of the promotional products game by checking out these new trends emerging in the first quarter of 2018.
One theme so far is functional apparel, marrying style with purpose.
Whether you have faux suede totes that look expensive or Moleskin look journals, 2018 is all about looking expensive and valuable. The look can matter as much as function when it comes to the staying power of your brand.
Spring is just around the corner, and with a new season comes a fresh new energy to bring to your marketing approach. Every business starts out with the best of intentions and lofty resolutions at the beginning of the year. But by March, many of those aspirations have begun to fade.
Spring has become synonymous with spring cleaning and a fresh start. It has become the go-to season for millions to deep clean homes, get rid of unnecessary clutter, and look at things from a different perspective.
Let the new season inspire you!
This is a great time to get rid of all the products and services that haven’t been as profitable as you’d like, and to put your brand on something new. Your messaging should match the season with vibrant colors and a theme of renewal and revitalization. Focus on a new look for your website, a new feature, perhaps a new product offering to go along with the spirit of renewal.
There are some great holidays in the Spring that are perfect for marketing opportunities. Create a marketing effort related to the annual celebration of Earth Day. Go local and sponsor a road cleanup project or a tree planting event, and invite the community to join in. The week of Mothers Day: send flowers or a card to your clients who are mothers.
Check out some of these product ideas below for your next seasonal special event or marketing campaign!
In September of 2016, employees of Executive One Solutions walked the entire show at the International Manufacturing Technology Show (IMTS) at McCormick Place in Chicago, IL. This event hosted over 2,000 exhibitors. Executive One Solutions, a branding solutions company, once again honored companies for their creative booth designs. All companies were mailed their award along with an incentive to work with us in the future.
The following companies won UNIQUE BOOTH DESIGN
The following company won BEST EXHIBIT
The following company won BEST IN SHOW
Congratulations to all the winners. We wish you a great show in 2018!
DON’T FOR GET THE GIFT! Giving your guests something memorable to take home with them ensures that the association of your company & a successful event sticks with them. Make it something festive & a bit whimsical, but also something they will use in the future.